GCSAA constantly drives traffic to GCSAA TV through a wide variety of print and electronic communications, calling superintendents’ attention to fresh new content as it becomes live.
“GCSAA TV is very informative, has numerous topics, and keeps you up-to-date with the current industry trends. It’s even somewhat humorous in the case of the segment, 'What’s in Your Cart?' ”
David Solga, Bully Pulpit Golf Course
“It is nice to view a story while at my desk and doing my office work at the same time. The stories are very professional, and they focus on the superintendent.”
David Phipps, Stone Creek Golf Club
- Full-page ads in Golf Course Management (GCM) magazine promoting GCSAA TV and featuring logos of sponsors–every month (network and premier sponsors)
- Feature editorials in GCM invite viewers to view the unique content video version of the story on GCSAA TV–every month
- Video and links on GCSAA home page inviting all visitors–every day
- GCSAA This Week member newsletter promotions–every week
- Daily email during Golf Industry Show promoting same day show coverage
- Promotion in news releases, membership marketing materials and other newsletters and collateral pieces that reach a diverse audience, including superintendents, golfers and employers
“GCSAA TV is very informative, has numerous topics, and keeps you up-to-date with the current industry trends. It’s even somewhat humorous in the case of the segment, 'What’s in Your Cart?' ”
David Solga, Bully Pulpit Golf Course
“It is nice to view a story while at my desk and doing my office work at the same time. The stories are very professional, and they focus on the superintendent.”
David Phipps, Stone Creek Golf Club
First 9 months viewership statistics:
- 28,882 Visits
- 14,660 Absolute Unique Visitors
- 55,586 Videos Viewed
- 7:15 Average Time on Site
- 91,897 Page Views
- 97 Different Country Visitors
- 572,790 Banner Ad Impressions
- 10,818 Banner Ad Click Throughs
- 1.89% Banner Ad Click Through Rate
- 16,049 Ad Spots Viewed
